Case Studies

Eternale Beauty Systems

Eternale Beauty Systems provides women and men with regeneration of self and the beauty that comes from within. This is how we reflected that in the Eternale site.

Desert King International

Desert King International was founded in 1978 as a pioneer in jojoba oil production. It rapidly became the largest and most reputable jojoba oil producer setting the standards for quality jojoba oil products.

Father’s Day Gift: SEO Case Study

Want to know what to get as a father’s day gift? You won’t find it here. But you will find the most popular places to look. Click to read more.

ESPN: Ruby on Rails Case Study

Did you know that a large section of ESPN runs on Ruby on Rails? To explain how this came to be, we need to go back a few years.

HTML5 Boilerplate Case Study: 400Hitter

For more than 10 years, 400Hitter has provided powerful web-based tools for league commissioners and managers to quickly and easily provide statistics, rosters, schedules, results and more for their baseball leagues.


  • Can be setup and configured for your league and organization.
  • Allows managers to setup team sites in seconds.
  • Allows commissioners to organize their league with ease using the commissioner tools.
  • Allows managers to enter their rosters at the start of the season and then add their player stats quickly and easily after each game.
  • Gives media outlets RSS feeds and automated emails of linescores and standings.
  • Provides site widgets, web services and data feeds, offering a variety of integration.

But 400Hitter needed a redesign. Badly, quickly and right away.

This is what the site looked like before:

This is what they will be replacing it with:

In less than five business days, Matt Walker designed the site and created the brand using Photoshop and Illustrator.

When he finished, he handed it over to one of our developers who transformed it into HTML, CSS and Javascript for the client to implement.

He did this in less than six hours, using HTML5, CSS3 and jQuery provided via the outstanding HTML5 Boilerplate system developed by Paul Irish.

Basically, the HTML5 Boilerplate removes 95 percent of the repetitive work to set a solid structure and base for a website.

We through in a standard 1008 pixel-wide, 24-column, 10 pixel-gutter grid, and this allowed us to deliver the client the completed project in less than half the time it would normally take.