Leave it to Mashable to blow something out of proportion.
Under the headline “ESPN Who? iPhone and Facebook Nab NFL Star’s First Interview,” Mashable laudes Wallace’s use of an iPhone and Facebook video to record an exclusive interview with Wallace about ending his holdout.
But Wallace’s first interview of the 2012 season didn’t go to ESPN or the hometown Pittsburgh Post-Gazette newspaper. It didn’t air on the news or land on any of a number of high-profile Steelers or NFL blogs. No, Wallace’s first interview after rejoining the squad was an iPhone video Q-and-A (embedded above) with teammate James Harrison, which Harrison posted to his Facebook Timeline on Tuesday morning.
First, I like the idea.
Athletes and their team of agents and marketers often complain that them media takes their comments “out of context.”
Sometimes it’s a legitimate complaint. Other times, it’s BS.
But as fans, we have no way of knowing.
With the massive following that athletes have online and the ease of recording and posting video, other athletes can follow Wallace’s lead and always have the context at hand.
Oh, the comment was taken out of context? Great. Post the context on your Facebook page.
Raw openness and honesty is rarely a bad thing – especially when it, refreshingly, comes from prominent athletes.
And that’s where Wallace’s video falls short.
It’s less about being open and more about being closed.
Clearly, Wallace did this not to provide more insight into the situation, but less. He didn’t want the media asking a lot of questions, which makes the interview pretty terrible.
Conducting an interview requires skill and certainly more than 45 seconds.
This type of home video is refreshing but as a first step.
The real value comes when the athletes combine the personal glimpse with professional content.
I’d much rather see Harrison post an iPhone video of the entire press conference, uncut.
What do you think? Was this video interesting to you?