Randy Moss to the Niners; Now follow Randy Moss on Twitter

Internet Marketing

The San Francisco 49ers and receiver Randy Moss have agreed to terms on a one-year deal.

Moss worked out for the 49ers on Monday, with coach Jim Harbaugh throwing him passes.

We could certainly put forth here that a team built on unity, signing a receiver who has many of the same side effects as cancer is a terrible idea.

Harbaugh brought pieces that couldn’t do squat under former coach Mike Singletary together to get the the NFC Championship game.

Moss, meanwhile, sat out last season after “retiring” in a pout fit because no team wanted him.

But sports commentary isn’t (directly) what this blog is about.

However, we talked about Moss a while back when the receiver announced his retirement.

In that post, we kind of blasted Moss for ducking his fans and shying away from Social Media.

During his retirement, he apparently took notice, diving head first into Twitter under the priceless handle @DaRealOtisMoss.

And, while he hasn’t Tweeted since the announcement, Moss is one of the most active athletes on Twitter and a most follow for sports fans.

He often gets in long back-and-forths with his followers, like this one, over seemingly nothing.

Moss, who worked out last Tuesday with the New Orleans Saints, played for New England, Minnesota and Tennessee in a rocky 2010 season. He could help fill a big void after 49ers receivers managed just one catch for three yards in a 20-17 overtime loss in the NFC Championship Game to the eventual Super Bowl champion New York Giants.

Here is another gem, in which Moss responds to a heckler. He handles it beautifully.

We may not want him on our football team, but we’ll take him on our Social Media team any time.

So, we’d like to announce our 180-degree stance sweet on Moss, which is the true power of social media. It’s about letting people in and being real.

By doing this, Moss’ antics can be forgiven, maybe even enjoyed, as they give us a chuckle because now we can see it’s Moss just being Moss.

About Cody Swann

Cody Swann is an entrepreneur, developer, strategist, banged up ex-football walk-on, retired body builder and former journalist born and raised in South Florida. He currently splits his time between his hometown of Stuart, FL and Los Angeles, CA. Cody founded Gunner Technology, a highly sought after digital agency, specializing in helping companies maximize profits through custom web development, technology efficiencies, social media strategy and search engine marketing. As a manager and developer at ESPN for nearly six years, Cody led development and vision for two of ESPN’s most popular online features: Sports Scoreboards and GameCasts. Additionally Cody oversaw all aspects of MyESPN and ESPN’s social network, ESPN Fan Profiles. Cody worked with Technology, Editorial, Sales, Marketing and relevant business stakeholders to mold ESPN’s social media strategy, develop custom applications for it and execute it. Under his direction, ESPN successfully ported large portions of its core product from a proprietary Java stack to an open source Ruby on Rails stack, capable of standing up and performing under the tremendous load world's most popular sports site delivers. Cody began forging his technological knowledge more than 10 years ago, developing and designing websites in college. His development work has included web development, web design, content writing, digital photography and digital video production for award-winning sites like Gainesville.com, GatorSports.com and ESPN.com. He has helped set digital strategy and direction for companies in the New York Times Regional Newspaper group, ESPN, ABC and Disney. He is a recognized expert in web development, social media strategy, search engine optimization, conversion optimization, analytics tracking and business planning. He has worked with large interactive media companies to small and medium sized businesses. Cody motivates and inspires creative teams to deliver superb, polished work under tight deadlines.

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