Green Book? We’ve got you covered, Mr. Michael Bloomberg

Node.js Development

In my daily check of Google Trends, I noticed that “Green Book” was the hottest search for Saturday.

This got my attention as I had no idea why everyone and their brother would be searching Google for “green book.” So I checked out the details page and quickly realized that Cee Lo Green is writing a book.

So, apparently people heard noise about Cee Lo Green writing a book and popped over to Google and searched for “green book.”

Fantastic. More entertainment news. I’d rather see my friend driving around town with the girl I love so I can yell “F*** you.”

Cheesy? Fine.

Anyway, just before I could hit the back button, I noticed something else: A New York Times article called “Green Book, the City’s Long-Out-of-Date Directory, Is to Get a New, Online Edition.”

Needless to say, government initiatives aimed at improving efficiency through digital strategy intrigues me a lot more than a plump dude writing a book.

From the article:

Almost a century ago, Mayor John F. Hylan put together a comprehensive directory of New York City’s agencies and published it for residents of the growing metropolis. Since then, the so-called Green Book has been a bible of city government, a compendium of trivia (including a description of the councilmanic flag) , history (what year was the Westfield ferryboat explosion?) and, most important, phone numbers.

But Mayor Michael R. Bloomberg, whose administration has not updated the once-annual publication since the 2008-9 edition, now proposes to make the Green Book greener — by publishing it in digital form.

Sometime this spring, the city plans to update the Green Book, and transfer its contents to a searchable, and easily updated, Web site. A limited number of copies of the printed version would once again be available for sale, but the city clearly intends for the digital version to be the primary one.

Well, color me impressed.

More than impressed. This initiative sounds awesome.

In fact, I want it.

“The city is in the process of producing a truly ‘green’ Green Book, and has worked to update the resource after a series of turnovers, election cycles and other changes,” said Lauren Passalacqua, a spokeswoman for Mr. Bloomberg.

Well, Mrs. Passalacqua and Mr. Bloomberg, let me be the first to offer Gunner Technology’s services.

That’s right. I want to build this thing.

Get us the contract.

In essence, this is a massive online directory begging to be implemented in Node.js and MongoDB.

OK. Nothing specifically about an online directory with probably 10,000 x the reads to writes mandates a Node.js stack, but we’ve been using it on a lot of project lately, and I would love to bring it to the government sector.

Throw in a little backbone.js and, and you not only have a 21st century service, you’re looking at a government application that’s actually cutting edge

So, Mr. Bloomberg, drop me a line. We’ll get this thing built for you lickity split.

About Cody Swann

Cody Swann is an entrepreneur, developer, strategist, banged up ex-football walk-on, retired body builder and former journalist born and raised in South Florida. He currently splits his time between his hometown of Stuart, FL and Los Angeles, CA. Cody founded Gunner Technology, a highly sought after digital agency, specializing in helping companies maximize profits through custom web development, technology efficiencies, social media strategy and search engine marketing. As a manager and developer at ESPN for nearly six years, Cody led development and vision for two of ESPN’s most popular online features: Sports Scoreboards and GameCasts. Additionally Cody oversaw all aspects of MyESPN and ESPN’s social network, ESPN Fan Profiles. Cody worked with Technology, Editorial, Sales, Marketing and relevant business stakeholders to mold ESPN’s social media strategy, develop custom applications for it and execute it. Under his direction, ESPN successfully ported large portions of its core product from a proprietary Java stack to an open source Ruby on Rails stack, capable of standing up and performing under the tremendous load world's most popular sports site delivers. Cody began forging his technological knowledge more than 10 years ago, developing and designing websites in college. His development work has included web development, web design, content writing, digital photography and digital video production for award-winning sites like, and He has helped set digital strategy and direction for companies in the New York Times Regional Newspaper group, ESPN, ABC and Disney. He is a recognized expert in web development, social media strategy, search engine optimization, conversion optimization, analytics tracking and business planning. He has worked with large interactive media companies to small and medium sized businesses. Cody motivates and inspires creative teams to deliver superb, polished work under tight deadlines.

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