Issa Homes launches new website

Business Websites

We’ve talked about how fortunate we are to work with some of the nicest and most interesting people in the country.

Working with the folks of Issa Homes was no exception.

In their words:

Issa Homes is an award-winning Florida luxury builder founded by Francis Issa in 1972. After building boutique residential communities in South Florida, Founder Francis Issa was invited to join Arvida, one of Florida’s largest developers, as a preferred builder in signature residential communities such as Estancis, Paseos, Timbercreek Boca West and Broken Sound. Issa Homes can be found in Central Florida’s best communities including Celebration, Baldwin Park, Lake Nona Golf and Country Club and, most recently, Disney’s newest community Golden Oak.

Issa Homes (IssaHomes.com) came to us in need of a redesigned website that would highlight the amazing homes they are building in Florida.

That was the primary goal.

Additionally, the company wanted a website that could be easily and consistently updated while providing a solid foundation for Social Media and Search Marketing campaigns.

Issa Homes

To achieve the design goal, we went witha very minimalist, white themed designed site. The primarily white site puts the users’ attention where it belongs: on the stunning photos of the homes.

Further, we highlighted the testimonials section which highlights some of the amazing work the company has done. In a similar style, we included a Portfolio section that displays exterior sots and concept art of the homes as well as floor plans that give visitors a great idea of what the homes are like. Finally, each page features a contact form and several social connection opportunities, providing customers an easy way to deepen the relationship with Issa Homes.

To achieve the Search Engine flexibility needed, we integrated the SEO plugin by Yoast into our WordPress-backed content management system. This plugin makes targeting keywords exceedingly simple, and, combined with the structure of the site’s navigation and code, makes on-site SEO a straight-forward process.

Finally, as we said, Issa Homes wanted a site that they could take control of and easily maintain with regularly updated content. Our content management system (built on WordPress) gave the company just that: An easy way to create Portfolio items, Article posts, Testimonials, Landing Pages and Photo Galleries (integrated with Flickr).

To help them get started, we created a series of screencasts that demonstrated exactly how to manage and update the site.

The design and development work required two weeks from Gunner Technology.

Again, we were very fortunate to be able to work with such a great group of people. We hope the future provides more opportunities for us to partner together.

About Cody Swann

Cody Swann is an entrepreneur, developer, strategist, banged up ex-football walk-on, retired body builder and former journalist born and raised in South Florida. He currently splits his time between his hometown of Stuart, FL and Los Angeles, CA. Cody founded Gunner Technology, a highly sought after digital agency, specializing in helping companies maximize profits through custom web development, technology efficiencies, social media strategy and search engine marketing. As a manager and developer at ESPN for nearly six years, Cody led development and vision for two of ESPN’s most popular online features: Sports Scoreboards and GameCasts. Additionally Cody oversaw all aspects of MyESPN and ESPN’s social network, ESPN Fan Profiles. Cody worked with Technology, Editorial, Sales, Marketing and relevant business stakeholders to mold ESPN’s social media strategy, develop custom applications for it and execute it. Under his direction, ESPN successfully ported large portions of its core product from a proprietary Java stack to an open source Ruby on Rails stack, capable of standing up and performing under the tremendous load world's most popular sports site delivers. Cody began forging his technological knowledge more than 10 years ago, developing and designing websites in college. His development work has included web development, web design, content writing, digital photography and digital video production for award-winning sites like Gainesville.com, GatorSports.com and ESPN.com. He has helped set digital strategy and direction for companies in the New York Times Regional Newspaper group, ESPN, ABC and Disney. He is a recognized expert in web development, social media strategy, search engine optimization, conversion optimization, analytics tracking and business planning. He has worked with large interactive media companies to small and medium sized businesses. Cody motivates and inspires creative teams to deliver superb, polished work under tight deadlines.

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