We’ve been getting our news from Google Trends for quite sometime.
Scanning the trends gives us a quick way to scan the hot topics online to see what people are searching for, and, usually, what’s making news online.
Generally, it’s major news topics, celebrity scandal and sports results.
When we popped in to check this morning, there was Harrison Ford, sitting atop the trends.
Unfortunately, Ford doesn’t appear to have an official anything online.
No social media. No website. No Twitter. No Facebook. Nothing.
The best we can tell, people are searching for Harrison Ford because of the new trailer for Cowboys and Aliens.
In the movie, Ford plays Colonel Dolarhyde who rules the town of Absolution with an iron fist but is forced to team up with Jake Lonergan (Daniel Craig) to stop an alien invasion.
Far be it to question the man who played Han Solo and Indiana Jones. Not to mention the president and a 70s badass, but the lack of a web presence says a lot about this mega celebrity.
Mainly that he wants to be left alone.
He’s not getting sucked in to social media, Twitter, Facebook or even a web site.
And that’s a shame.
It’s a shame because each provides such an opportunity to give something back to fans. In Ford’s case, he doesn’t need to worry about getting more gigs or increasing his fame — they’re on cruise control.
But it would be nice for fans to have an “official” voice from one of Hollywood’s most beloved film stars. And it wouldn’t be too difficult to do, either.
Just hire an interactive agency to manage it all for you. Seriously, 99% of the entire operation could be managed without your involvement. The other one percent would consist of approving hot content and maybe sitting down for a chat every once and a while.
Instead, fans are left with a void — one that is left to be filled by unofficial sources. Aside from being a bit frustrating for fans, this also is potentially dangerous.
Any time you are letting others be the official source of record for you online, you are opening yourself up to risk.
We would encourage Ford to course correct as soon as possible. We’re sure he doesn’t give a rip about the Internet or what people are saying right now (good or bad).
But, it’s such a simple way to give a nod to the people who support you and a proactive way to deal with potential crisis.